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Episode 802 "War Room Round Table": Shan Greggs: Lighting the Way to Entrepreneurial Success with Simply Scents Candle Co.
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Phillip Lanos welcomes Shan Greggs, the inspirational founder and owner of Simply Scents Candle Co. Discover how a moment of inspiration during a Martha Stewart show led Shan to pursue candle making, transforming it from a side hustle into a thriving full-time business. Shan shares her journey from crafting candles as thoughtful Christmas gifts amidst potential job uncertainties to identifying a market need for quality, long-lasting scents.
Delving into her entrepreneurial spirit, Shan recounts her diverse experiences, from selling cookies out of her car to setting up successful pop-up shops that paved the way for a stable retail presence. Her story is a testament to perseverance and the importance of an entrepreneurial mindset, honed through years of discipline in the US Air Force.
Phillip and Shan discuss the critical role of social media in business growth, emphasizing the strategic use of this powerful tool to reach a broader audience and generate revenue without a hefty marketing budget. They also explore the challenges and rewards of business development, offering valuable insights and advice for aspiring entrepreneurs.
Through candid conversations, Shan reveals how her discipline has been pivotal in her business success, diversifying her product line to include room sprays, laundry scents, and body scrubs while keeping pace with market trends and customer needs. Join us as we illuminate the path to entrepreneurial success with the remarkable Shan Greggs, a shining example of how vision, dedication, and strategic action can create a luminous future.
For more go to: https://www.strategicadvisorboard.com
Connect:
Strategic Advisor Board: https://www.linkedin.com/company/strategic-advisor-board
Jason Miller: https://www.linkedin.com/in/jasontmiller-sab
Phillip Lanos: https://www.linkedin.com/in/philliplanos/
Shan Greggs
https://simplyscentscandles.com/
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