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Manage episode 312285250 series 3231923
Контент предоставлен Stylus Future Thinking. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Stylus Future Thinking или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Manage episode 312285250 series 3231923
Контент предоставлен Stylus Future Thinking. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Stylus Future Thinking или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Kerry Thorpe, head of communications at Ben & Jerry’s, discusses all aspects of the ice-cream company’s activist mission – from balancing purpose and playfulness, to ensuring brand fans are engaged long-term. Also, Carlos Silis, founder of Mexican marketing firm The Moonshot Company, talks digital strategy; and we explore the Innovation of the Week and The Next Big Opportunity with Stylus experts.
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