139 – 1 Million Social Followers Celebration Episode

Suite Spot: A Hotel Marketing Podcast

In this celebratory episode, Travel Media Group is celebrating a major milestone! TMG has officially surpassed 1,000,000 social followers created for our hotel social partners! Join Suite Spot host, Ryan Embree, and Chief Technology Officer at TMG, Jason Lee as these two social media experts discuss the incredible achievement and what it means to the organization. For our hotelier listeners out there, go to our website to learn more about how you can be apart of the next milestone and increase your hotel's social followers by partnering with us. Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone. Welcome to another episode of The Suite Spot. This is your host, Ryan Embree, here for another incredible episode. We have a very familiar voice typically on to share a innovative, solution with us, or an upgrade to our solution. But we're here today to celebrate an incredible milestone. Jason Lee, CTO at Travel Media Group. Jason, thank you for joining the Suite Spot. Jason Lee: Thanks for having me back on, Ryan. For the first time in a while. Thought it was something personal , but glad to be back on. Ryan Embree: No, but we have a very personal, uh, milestone to celebrate. Yes. This is a great achievement. If you saw the title of the episode, we are celebrating 1 million social media followers for our hotel partners. It's an incredible milestone, something huge for this solution. We know the importance of social media, we've talked about on this podcast numerous times, but being able to pass this threshold of 1 million followers, that's representative of 1 million travelers that are following our hotel partners social platforms, whether it's Facebook, X, LinkedIn, or Instagram. So exciting. I'm sure you were here at the infancy of the social media solution for hotels. Specifically for hotels, mind you talk to us a little bit about that evolution of when that solution first started to, here we are here in 2024, passing this incredible milestone. Jason Lee: Yeah. When we started, it was really not on a lot of hotel's radar. So most of the pages that we were creating, you know, this was even in a lot of cases before there was even a place page on Facebook. So we were creating the first business pages for most of our clients. So you really taking from there to now where, you know, over this amount of time, pretty much every hotel has probably made a Facebook page, whether they're posting on it or not. Yeah. They probably have gone in after, you know, a conference or something and decided, Hey, I'm gonna, I'm gonna do this. But when we started, we were like really early on creating social media for hotel pages. And a lot of the kind of strategies that we started with have drastically changed based on how, how the social networks have actually changed. So they've actually there's an evolution inside of that, but there's also been an evolution in, while each platform, has its own type of audience, but then at the same time you've also had platforms combined. So back then it was Facebook and Instagram were two separate companies. Yeah. You know, X was called Twitter, but over time, that's as a strategy. You know, our strategy has changed as the travelers have changed their usage pattern. Sure and as hotels have needed it, but we went from, very kind of generic posting to now where we are on Facebook, Instagram, X, LinkedIn, TikTok, we're producing short form videos for hotels. We're producing great scheduled content out weeks in advance. Our platform has become extremely advanced. Our ad strategy has become extremely advanced.