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Linking OSA and Shrinkage with Brand Elverston
Manage episode 386539134 series 3348400
Контент предоставлен Supply Chain LEAD Podcast. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Supply Chain LEAD Podcast или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Much has been written about the estimated $245 billion in lost sales each year in North America alone that is a consequence of items being out-of-stock. Worse than the short-term effects of lost sales to brands is that 65% of consumers say that they would try a new brand if their “go-to brands” were out-of-stock. In addition, Retail Shrink (unaccounted for inventory) caused by retail theft and shortages cause on hand accuracy issues which exacerbate the issue of on-shelf availability.
Join Mike Graen as he welcomes Brand Elverston for a conversation that will explore the impact that retail shrink has on on-shelf availability and specifically inaccurate / phantom on hands.
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