#085 - Outdated Brand? Here’s the Truth About When to ReBrand (Most People Miss This)

Tea Time with Cassia Marina

In this exciting new episode of Tea Time with Cassia Marina, I’m breaking down everything you need to know about when to refresh or completely rebrand your business.

As a brand strategist, web designer, and graphic designer, I often see businesses holding onto outdated visuals, messaging, or positioning.

Today, I’m here to help you identify the clear signs that it’s time for a change. Whether it’s a brand refresh to modernize your look or a full-on rebrand to overhaul your identity, I’ll explain the key differences between the two and when each is appropriate.

We’ll explore examples of brand refreshes (like KFC’s subtle updates) versus total rebrands (hello, Twitter to X!) and dive deep into how you can tell when it’s time to tweak your brand.

Plus, we’ll talk about the importance of a brand audit and how it helps you gain clarity on what’s next for your business.

By the end of this episode, you’ll know exactly what to look for, whether your brand needs a simple facelift or a complete makeover.

Let’s get your brand looking as good as your business deserves!

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