#154: Mastering Metrics with Dan Sanchez: Grow Your Digital Reach

Tea Time With Tech Marketing Leaders

#Business #Marketing #Kerry Guard

18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

год назад 1:04:57

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In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies.

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Dan Sanchez on LinkedIn

Full transcript on ⁠⁠⁠MKG Marketing

157 эпизодов

#154: Mastering Metrics with Dan Sanchez: Grow Your Digital Reach

Tea Time With Tech Marketing Leaders

published год назад

MP3•Главная эпизода

Close Mode

Dan Sanchez on LinkedIn

Full transcript on ⁠⁠⁠MKG Marketing

157 эпизодов

#Business #Marketing #Kerry Guard

Все серии

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#155: The Art of AI Content Creation with Cybersecurity Expert David Mundy 1:07:53

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In the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy. Dasera David Mundy on LinkedIn Full transcript on ⁠ ⁠⁠⁠MKG Marketing…

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#154: Mastering Metrics with Dan Sanchez: Grow Your Digital Reach 1:04:57

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1:04:57

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#153: The Art of Connection: Evan Patterson Insights into Effective Marketing 1:01:49

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In today’s episode, our host Kerry Guard is joined by Evan Patterson, Marketing Consultant at Inclusive Agile, where Evan shares his insights into the SaaS industry, revealing how his love of laughter and genuine connections with people fuel his success in building communities and fostering partnerships in the tech world. Inclusive Agile Evan Patterson on LinkedIn Full transcript on ⁠ ⁠MKG Marketing…

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#152: Achieving Business Goals with Eric Martin, Senior VP of Marketing at Stack Overflow 55:09

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55:09

In today's episode, our host Kerry Guard sits down with Eric Martin, Senior Vice President of Marketing at Stack Overflow, to explore the significance of setting aspirational goals and cultivating a supportive team environment. Eric shares insights from his extensive career, including transformative experiences at SalesLoft and his current role at Stack Overflow. Together, they discuss the evolving landscape of marketing, the impact of AI on go-to-market teams, and the importance of building trust and transparency within a team. Join us for an engaging conversation filled with valuable career insights and marketing wisdom from seasoned industry professionals. Stack Overflow Eric Martin on LinkedIn Full transcript on ⁠ MKG Marketing…

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#151: Navigating CRM Challenges: Optimizing Marketing Efforts and Lead Nurturing for Sales Success 51:34

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51:34

In this episode, our host Kerry Guard is joined by Miad Moussawi, the VP of Marketing at Synsaber, as they delve into the dynamic world of tech marketing. With over 17 years of industry experience, Miad shares insights into product alignment, the significance of flexible marketing efforts, and the pivotal role of customer feedback in shaping successful marketing strategies. From discussing the evolving cybersecurity industry to navigating the complexities of CRM systems and collaboration between marketing and sales teams, Miad's expertise offers a treasure trove of knowledge for tech marketers. Synsaber Miad Moussawi on LinkedIn Full transcript on MKG Marketing…

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#150: Marketing Tactics with Kindsey Haynes–Nurturing Leads and Targeting Pain Points 49:52

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In this episode, host Kerry Guard sits down with Kindsey Haynes, the CMO of Kirkham Iron Tech, to delve into their innovative marketing strategies and tactics. Kindsey shares insights into how her team effectively targets specific industry verticals, focuses on nurturing relationships with potential clients, and utilizes a mix of traditional and digital marketing approaches, such as webinars, email marketing, and direct mail. Kirkham IronTech Kindsey Haynes on LinkedIn Full transcript at ⁠⁠ MKG Marketing…

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#149: From Rebranding to Team Building: Elizabeth Hague's Tech Marketing Strategies Unveiled 1:00:23

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In today's episode, our host Kerry Guard welcomes Elizabeth Hague, a tireless underdog champion specializing in protecting and growing revenue for pre-IPO companies. They delve into the importance of building and leading marketing teams, navigating the rebranding process, and the challenges faced by startups in hiring product marketers. Wildcatecho Elizabeth Hague on LinkedIn Full transcript at ⁠ MKG Marketing…

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#148: The Holy Grail of Web Design and Development with Adam Aragon 1:01:53

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Imagine a world where you never have to deal with CSS ever again. That world is real, and Adam Aragon talks through how his team goes from design to code seamlessly. Illumio Adam Aragon on LinkedIn Full transcript at MKG Marketing

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#147: BRIDGER – The Bridge from Prospect to Purchase 1:21:51

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Trevor van Woerden. Trevor, a seasoned marketer, joins host Kerry Guard to discuss his journey in creating engaging content and his experiences in the sales world. Tune in as Trevor shares his insights on building relationships on LinkedIn, the importance of empathy in sales, and the transformational power of the Challenger Sales approach. He also delves into his live-streaming shows, "The Early" and "The Hotness Unleasher," and how they have connected and impacted the LinkedIn community. Kerry and Trevor also tackle the evolving marketing and sales landscape, discussing the responsibility for revenue generation and the need for collective accountability. So please sit back, grab a cup of tea, and join us for this insightful conversation with Trevor van Woerden on Tea Time with Tech Marketers! --- Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3 pm ET. Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers, and even us... marketers.…

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#146: The Art of Influencer Marketing: Lisa Hackbarth's Strategies Revealed 1:01:27

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Lisa, an expert in B2B SaaS tech marketing, shares insights from her vast experience in the industry, including her time as a professional photographer and her recent transition into starting her own marketing consulting business. Lisa provides valuable advice for tech marketers, from the importance of repetitive processes to the value of measurement and utilizing advanced tools. Tune in as they discuss the challenges of running a business, influencers' role, and thought leaders' power in today's marketing landscape. Don't miss out on this fascinating conversation filled with practical tips and inspiring stories from a true marketing leader. Let's get brewing with Tea Time with Tech Marketers! --- Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET. Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.…

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#145: Mason Cosby on Gettin' Scrappy with ABM 58:17

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Getting quality, qualified leads takes intention and purpose. And once you have the lead, you can't just pass them off to sales immediately. The market has changed, and as marketers we must move with it. Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivate leads and then activate leads over time without needing fancy, expensive Martech. --- Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET. Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.…

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#144: The Ungated Unknown – The Path to Known 49:44

год назад49:44

49:44

Leads aren't going anywhere. We must capture, nurture, and cultivate an audience to be effective marketers and sellers. But WHEN and HOW we is anyone's game. In this episode, Alex Titze , VP of Marketing at Blue Team Alpha joins host Kerry Guard to spill the tea on how he keeps his content ungated and cultivates qualified leads. Through his partnership with his subject matter experts, their MBA expertise, and outgoing personalities sees how this unusual partnership has brought success to The Blue Team Alpha cyber security company, building awareness and education to conversation and conversion. --- Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET. Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.…

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#143: Tirrah Switzer –Keep Your Competition Close 52:06

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Tirrah Switzer , Senior Director of Community Brands , joins Kerry Guard , CEO of MKG Marketing on this episode of Tea Time with Tech Marketing Leaders to spill the tea on why your competition matters, what matters, and what to do about it. It's a delicate balancing act of not comparing and keeping focused on building your brand, and it helps to know how other brands are shaping the industry. We can all pretend we're special snowflakes, but at the end of the day, other companies do what we do. What are they doing? How are they doing it? What waves are they making, and how does it impact the industry? --- Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET. Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.…

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#142: Juan Mendoza –The Digital Marketing Rennaissance 1:07:33

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Given the new world order in privacy protection – GDPR, Apple Tracking (or not tracking), 3rd Party Cookies being discontinued, etc.– marketers need to revert back to basics... or a better way to think about it, is to look at the channels on the fringe that have been shoved to the wayside and reinvent bringing them back. Juan Mendoza , CEO of The Martech Weekly & TMW 100 Awards, joined Kerry Guard , CEO of MKG Marketing , on this episode of Tea Time with Tech Marketing Leaders to spill the tea on reactivating long-lost digital marketing channels to target through context and build first-part data lists faster and more intentionally. --- Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET. Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers. Guests spill the tea on how they navigate meeting the customer where they are in the way in which they want to be met. Join us on Thursdays around 3 pm ET or listen wherever you podcast. #ttwtml #marketingpodcast --- Website- Spotify- Linkedin- Youtube Channel- Apple Podcast: https://podcasts.apple.com/us/podcast/tea-time-with-tech-marketing-leaders/id1483655266…

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#140: Sophie Hedestad- Achieving Company Success through Team Goals 1:00:23

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