Planting social impact in the minds of diners with Rachel Marshall, Director at GiftTrees

Tech on Toast, The Hospitality Tech Podcast

🎙️ Exciting News! 🎙️

I am thrilled to announce the release of our latest episode on the Tech On Toast podcast! 🥳 This week, we had the pleasure of hosting Rachel Marshall, Director of GiftTrees, as our special guest. 🎉

How does GiftTrees work?

"Once a restaurant is GiftTrees certified, your diners have the option of planting a GiftTree in the developing world, which is simply added on to the end of their bill. This helps counterbalance the environmental impact of their meal.

Each GiftTree planted by your diners is credited to your restaurant within your dedicated portal.

On their bill, the diner will see a link to your restaurant's showcase page, where they can find out more about your social impact efforts and how the initiative is making a difference."

Here are three key takeaways from our enlightening conversation with Rachel:

1️⃣ The Hospitality Industry's Mutual Support: Rachel highlighted the hospitality industry's inherent culture of support and collaboration. Whether you're a supplier or an operator, the industry thrives on creating exceptional experiences and making people happy. This sense of camaraderie fosters a friendlier and more supportive environment, making it a joy to work in.

2️⃣ The Growing Importance of Sustainability: Rachel emphasised the increasing pressure on the hospitality industry to prioritise sustainability. Customers, especially the environmentally conscious Gen Z, expect businesses to leave a positive impact on the planet. From using naturally produced food to offsetting human impact, sustainability has become a core value for many individuals and businesses alike.

3️⃣ The Rise of Climate Tech: Rachel discussed the emergence of climate tech as a significant player in the industry. Companies like Zedible are leading the way by measuring carbon footprint and providing solutions to reduce environmental impact. This growing interest in climate tech is an exciting development, as more and more individuals and businesses are actively getting involved in creating a sustainable future.

I highly recommend tuning in to this episode to gain further insights from Rachel Marshall and her valuable experiences in the hospitality industry. 🎧

Don't forget to subscribe to our podcast for more thought-provoking discussions on the latest tech trends in the hospitality industry! 📲

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