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Athletic Brewing Company’s Jamie Lissette On Consumer Insights and Innovation
Manage episode 357373978 series 3312337
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No- and low-alcohol beverages have been a standout category, with sales growing more than 7 percent last year, according to IWSR. Here we talk with Jamie Lissette, COO of Athletic Brewing Company, a growing brand that’s really seizing this opportunity.
We’re talking not only about their growth strategy and how they decide which markets to enter, but also how they leverage consumer insights from their dedicated DTC base and about some of the biggest misconceptions when it comes to the non-alcoholic category.
Listen to learn:
•The backstory on Athletic, including their target customer (it may not be who you think)
•The biggest misconception about the brand and the category
•How they determine the markets for expansion
•The role of their culture when it comes to remaining nimble while scaling for growth
•How they keep teams focused on long-term goals without getting bogged down by everyday tasks
•How they leverage analytics and use it to inform decision making
•How they use consumer insights to develop new products and how they share this info with their retail partners
•Where social commerce fits into their e-commerce strategy and how it’s evolving?
•Another quickly expanding CPG brand or retailer Lissette admires
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