2024 AI Retrospective: AI’s Impact on Creativity, Commerce, and Careers with Cathy Hackl and Lee Kebler

TechMagic with Cathy Hackl

In this second part of the 2024 retrospective episode of TechMagic, hosts Cathy Hackl and Lee Kebler reflect on AI's profound impact across industries in 2024. They discuss YouTube’s groundbreaking decision to allow users to request the removal of AI-generated impersonations, highlighting its promise and challenges in content moderation. The hosts revisit key moments from the Roblox Developers Conference, where AI was leveraged to innovate virtual commerce and redefine brand engagement for younger audiences. They also examine Intuit’s controversial layoffs amid AI-focused hiring, raising questions about the future workforce. Through these discussions, they explore how AI shaped creativity, commerce, and careers in a transformative year.

Come for the tech, and stay for the magic!

Cathy Hackl Bio

Cathy Hackl is a globally recognized tech and gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platform strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming.

Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more.

Cathy Hackl on LinkedIn

Spatial Dynamics on LinkedIn

Lee Kebler Bio

Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.

Lee Kebler on LinkedIn

Key Discussion Topics

• 00:00 - AI Content Removal on YouTube
• 01:18 - Concerns Over Enforcement Mechanisms
• 02:01 - The Nature of Creativity and AI
• 04:05 - Highlights from the Roblox Developers Conference
• 05:42 - Intuit's Layoffs and AI Initiatives
• 06:12 - The Future of Work in a Tech-Driven World

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