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#51: Finding Your Subscription Sweet Spot
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Контент предоставлен Marc Randolph. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Marc Randolph или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Karl is faced with a puzzling subscription problem: he has plenty of downloads of his Cofeesup app – but his conversion rate from free trial to paying customer is surprisingly low.
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Tw: @mbrandolph
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Manage episode 329520524 series 2867729
Контент предоставлен Marc Randolph. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Marc Randolph или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Karl is faced with a puzzling subscription problem: he has plenty of downloads of his Cofeesup app – but his conversion rate from free trial to paying customer is surprisingly low.
His solution to lift up neighborhood cafes over the mega marketers like Starbucks seems like a no brainer – you can get three cups of specialty coffee a week for just $8 a month… and the cafes even get supplied with free beans. So why isn’t his growth as caffeinated as his product?
Listen in as Marc takes Karl on a back to brass tacks masterclass in how to understand customer behavior… and then goes on to tackle another entrepreneurial biggy… How does Karl know when it’s time to let go of being the CEO?
This episode is so jam packed with advice you won’t want to miss it!
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Want to be a guest on That Will Never Work?
Head to marcrandolph.com/guest to apply. While you’re there, sign up for Marc’s newsletter: marcrandolph.com/newsletter/
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Tw: @mbrandolph
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