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Контент предоставлен Marc Randolph. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Marc Randolph или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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#68: The Premium Product Conundrum
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Контент предоставлен Marc Randolph. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Marc Randolph или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
How earth friendly are the so-called “earth friendly” products? In the opinion of this week’s guest Justine Potashnik - not very.
But she believes she has the answer in her Advanced Soapberry Formula, derived from Himalayan tree nuts.
A product like this has a higher cost to create than its competitors, which has her at a juncture - should the company take a lower margin to get onto shelves faster or focus on being premium?
Listen in for Marc’s tips on how to make the pivotal decisions in your product sales strategy when entering a crowded market.
Want a deeper dive into the topics discussed in today’s show? The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182
Want to be a guest? Head to Marcrandolph.com. While you’re there, sign up for Marc’s newsletter.
Feeling social?
Tw: @mbrandolph
IG: @ThatWillNeverWork
LinkedIn: Marc_randolph
Marcrandolph.com
73 эпизодов
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Manage episode 342343400 series 2867729
Контент предоставлен Marc Randolph. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Marc Randolph или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
How earth friendly are the so-called “earth friendly” products? In the opinion of this week’s guest Justine Potashnik - not very.
But she believes she has the answer in her Advanced Soapberry Formula, derived from Himalayan tree nuts.
A product like this has a higher cost to create than its competitors, which has her at a juncture - should the company take a lower margin to get onto shelves faster or focus on being premium?
Listen in for Marc’s tips on how to make the pivotal decisions in your product sales strategy when entering a crowded market.
Want a deeper dive into the topics discussed in today’s show? The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182
Want to be a guest? Head to Marcrandolph.com. While you’re there, sign up for Marc’s newsletter.
Feeling social?
Tw: @mbrandolph
IG: @ThatWillNeverWork
LinkedIn: Marc_randolph
Marcrandolph.com
73 эпизодов
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