7CEO 052: Lead Generation With Vince Reed

The 7-Figure CEO Podcast

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Vince Reed became an internet marketing junkie in 2007 during the real estate market collapse when he needed to make a career change just to pay the bills. He learned lead generation and created three companies around what he learned. He recently sold one of those marketing companies and now focuses on teaching entrepreneurs how to drive traffic to their business through the major online platforms available (i.e., Google, Facebook, etc.). He loves empowering entrepreneurs to control the flow of their business leads believing leads are the lifeblood of every business. Each of his companies grew beyond the 7-figure mark.

LINKS

Connect with Vince Reed – Facebook

Internet Traffic Factory – Website

Vince’s New Book Internet Traffic And Leads – Amazon

Email your top take-aways and learnings to [e-mail]

TOP TAKE-AWAYS THE VALUE YOU OFFER

You have to pay attention to what your customers want and allow that to dictate what you’re offering them and how much they’re willing to pay. Even if you’re not changing the price they pay, you might be able to change the way you explain the value they receive and grow your business.

RAISING UP TEAM MEMBERS

One of the best ways to get new team members and even business partners, is to offer them an internship initially. That will allow you to see how serious they are, what they’re capable of and how well you work together. The important thing to remember is to allow people room to grow and escalate in your business.

ABOVE AND BEYOND VALUE

For all your customers, you need to ensure you’re able to provide more and more value. To scale, you need to focus on the people who are already paying you and interested in what you have to sell and the value you can add. You can be smart about marketing your products and services just to your existing customers (using Facebook ads, etc.). Getting something physical into the hands of your customers (i.e., book, gift, letter, etc.) will help them remember you and keep you top of mind as someone who adds value to their lives and businesses. All you really need to reach 7 figures in revenue is to win over your existing customers! That provides the depth to your business that makes your lead flow more valuable.

DRIVING TRAFFIC

Learn how to drive traffic to your business yourself – no one will care as much about your business as you do! You can hire an agency or have someone in-house to do it, but you need to understand how to do it yourself first. Regardless of how good your sales funnel is, if you don’t have any one to sell to, it won’t do you any good. You can get better results doing it yourself versus paying an agency, even if you mess up and don’t get results right away. The amount you pay an agency can be used as ad spend!

KNOW YOUR NUMBERS

One of the most important things you can do is know your critical numbers. You have to know what’s going on in your business – with leads, sales and customers. Some to look at are page views, leads, conversion rates on sales funnels, and customer value (leading indicators). By knowing the numbers, you can work to do better month after month.

CHECK YOUR EGO

You have to put your ego aside and realize that unless you’re a billionaire you have NOT arrived – you have something to learn and can learn from anyone. Go to events, join a mastermind, read books, ask someone to mentor you.