Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
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Контент предоставлен Jackie Hermes. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Jackie Hermes или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Marketing is not a cure for bad business strategy (revisited)
Manage episode 462067389 series 2981969
Контент предоставлен Jackie Hermes. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Jackie Hermes или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Today we’re revisiting one of my favorite topics—not because I enjoy it, but because it remains a persistent issue.
In this episode of The Art of Entrepreneurship, I’m giving some tough love to any businesses thinking the only problem with their business lies in marketing. I’ve said it before and will say it 1,000 more times: marketing is not a magic cure for bad business strategy.
Check this episode to hear my list of what marketing teams CANNOT do (e.g. make up for a bad product) and what you SHOULD expect from a marketing team.
If you like this episode, check out these resources.
- Podcast: Dear companies everywhere, sales and marketing are not about you
- Podcast: Rewriting the relationships between sales, marketing and buyers w/ Chris Heard, CEO of Olive
- Podcast: Why most marketing programs fail
Submit your topics for the podcast: https://www.jackiehermes.com/connect
Learn more about the podcast: www.jackiehermes.com/podcast
Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
Production support is provided by Accelity.
More about the show: www.jackiehermes.com/podcast
Hit me up!
258 эпизодов
Поделиться
Manage episode 462067389 series 2981969
Контент предоставлен Jackie Hermes. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Jackie Hermes или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Today we’re revisiting one of my favorite topics—not because I enjoy it, but because it remains a persistent issue.
In this episode of The Art of Entrepreneurship, I’m giving some tough love to any businesses thinking the only problem with their business lies in marketing. I’ve said it before and will say it 1,000 more times: marketing is not a magic cure for bad business strategy.
Check this episode to hear my list of what marketing teams CANNOT do (e.g. make up for a bad product) and what you SHOULD expect from a marketing team.
If you like this episode, check out these resources.
- Podcast: Dear companies everywhere, sales and marketing are not about you
- Podcast: Rewriting the relationships between sales, marketing and buyers w/ Chris Heard, CEO of Olive
- Podcast: Why most marketing programs fail
Submit your topics for the podcast: https://www.jackiehermes.com/connect
Learn more about the podcast: www.jackiehermes.com/podcast
Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
Production support is provided by Accelity.
More about the show: www.jackiehermes.com/podcast
Hit me up!
258 эпизодов
Все серии
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Похожие на The Art Of Entrepreneurship
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy and wellbeing, leaders can energize their teams to achieve success for individuals, their organization, and society overall. But it is still something that is relatively unknown outside academic circles. Join Jean-Philippe Courtois, a member of the Microsoft executive senior leadership team, as he brings Positive Leadership to life for anyone who acts in a leadership capacity, both personally and professiona ...
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continue reading
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…
continue reading
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…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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continue reading
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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Работайте офлайн с приложением Player FM !
