EP 155 How AI will generate new revenue models for filmmakers

The Artists: Arts, Culture, and Cinema with Suchita Bhhatia

Happy New Year to our wonderful listeners!
What is the future of AI and creators, new revenue share models for filmmakers, OTT party, global or local content, the future etc.
Our guests are Sunil Nair and Vivek Lath.
Sunil Nair is a dynamic operations and technology leader with over two decades of experience spanning digital media, live commerce, and mobile advertising. He is currently the Co-Founder of Mela Platforms, where he drives innovation in video commerce by connecting brands with e-commerce platforms through cutting-edge content and technology solutions.
Vivek Lath is a seasoned entrepreneur - with a notable career spanning over two decades, marked by innovation, strategic acumen, and resilience. As Founder and Managing Director of Go Quest media, he has led the company to specialize in monetizing entertainment IP, including licensing content to TV channels and streaming platforms across -the globe.
Digs:
1) Significant changes in the content market- post co vid.
2) ATF and challenges - downward cycle of content licensing
3) 41 percent of global advertising money is with Meta, Google.
4) Revenue share models are good and can be the future- like Amazon video direct.
5)OTT party?
6)E commerce and Ai models- rights getting redefined/ arbitrage model.
7)definition of good content- with new AI models.
8) Does audience testing work in a fragmented market?
9)why do women love kabir singh or arjun reddy?
10) global or local
11) predicting the future of content and Ai.
12) the person sitting across the desk- should know the market, understand market, know how to make money... monetization..

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