#95 - Making Hiring Fun: Insights on Innovative Recruitment Events

The ASHHRA Podcast

This episode from ASHHRA24 features an illuminating conversation with Valerie Hernandez, the Vice President of Talent Acquisition at Atrium Wake Forest Baptist, part of Advocate Health. Valerie’s innovative approach to hiring events is transforming the landscape of talent acquisition, making the process more engaging, fun, and ultimately, more successful.

In this episode, Valerie shares her passion for recruitment and the creative edge she brings to hiring events, which she fittingly describes as her "jam." From transforming a typical hiring event with music, dance floors, and selfie stations to hosting events at unique venues like baseball stadiums, Valerie’s strategies are nothing short of revolutionary. Here are some highlights you won’t want to miss:

1. Creating Welcoming and Fun Environments:

- Valerie underscores the importance of making candidates feel comfortable and part of the family through engaging and lively hiring events. Learn how she incorporates themes, music, and interactive activities to ease candidates' anxieties.

2. High ROI Strategies:

- Discover how her events have achieved staggering success rates, such as a 97% acceptance rate from a single event. Valerie breaks down the cost-effective strategies that elevate the candidate experience without breaking the bank.

3. Details and Personal Touches:

- From customized booklets filled with testimonials and departmental information to personalized tours and follow-ups, Valerie’s attention to detail provides candidates with a comprehensive and memorable experience.

4. Community Engagement and Referrals:

- Valerie talks about the power of internal and community referrals, including innovative ideas like involving the children of employees and potential new programs to engage foster children and marginalized youth.

5. Future Visions and Industry Impacts:

- A forward-thinking leader, Valerie discusses the significance of combining human connection with technology, and her vision for nurturing diverse talent pipelines.

Quotes to Inspire:

- “We needed to make it a welcoming, warm, fun, lively experience to get rid of that anxiety and make them feel welcome, and also to experience the culture of the amazing company that we work for.” – Valerie Hernandez

- "Life work integration is so important because life comes first." – Valerie Hernandez

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