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Episode 333: James Pursey Says This is Why Your Sales Training is Failing-and How AI Can Fix It

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Контент предоставлен Cory Cotten-Potter. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Cory Cotten-Potter или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Why is there a disconnect between the amount that organizations are investing in sales enablement programs and the yield of success they’re seeing as a result?
Why might your strategy be failing, and importantly, what are the solutions? Well, firstly, we have to accept that buyers have changed.
The complexities of buyer personas and the crucial need for dynamic, real-time data are things we all need to get our heads around sooner rather than later.
James Pursey is here to help us do just that – James is well-practiced boiling down complex business problems, getting teams aligned and driving the change that is needed in a company. He is the Co-Founder & CEO of Replicate Labs, an organization that helps sales & marketing teams understand their buyers better through utilization of advanced and dynamic buyer personas.
Timeline:
00:00 - Intro
02:04 - Uncovering Hidden Passions
03:39 - From Marketer to AI Innovator
06:36 - The Cost of Ineffective Sales Enablement
09:24 - Measuring Success: The Downside of Surveys
13:18 - Accountability in Sales Training
15:24 - Learning to Swim
20:44 - No One Wants to Be Sold To Anymore
24:19 - Real-Time Relevance: Buyer Personas
27:45 - Engaging Clients with New Tools
32:19 - Feedback that Transforms
33:58 - From Stagnant to Dynamic Personas
38:27 - Identifying the Need for Change
39:00 - The Window Shopping Phenomenon

Now that you know how to become the best possible you, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.

GUEST: James Pursey, Co-Founder & CEO of Replicate Labs

Subscribe to the podcast or write a review
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

Check out our three most downloaded episodes:

Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
  continue reading

342 эпизодов

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iconПоделиться
 
Manage episode 446323804 series 3037235
Контент предоставлен Cory Cotten-Potter. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Cory Cotten-Potter или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Why is there a disconnect between the amount that organizations are investing in sales enablement programs and the yield of success they’re seeing as a result?
Why might your strategy be failing, and importantly, what are the solutions? Well, firstly, we have to accept that buyers have changed.
The complexities of buyer personas and the crucial need for dynamic, real-time data are things we all need to get our heads around sooner rather than later.
James Pursey is here to help us do just that – James is well-practiced boiling down complex business problems, getting teams aligned and driving the change that is needed in a company. He is the Co-Founder & CEO of Replicate Labs, an organization that helps sales & marketing teams understand their buyers better through utilization of advanced and dynamic buyer personas.
Timeline:
00:00 - Intro
02:04 - Uncovering Hidden Passions
03:39 - From Marketer to AI Innovator
06:36 - The Cost of Ineffective Sales Enablement
09:24 - Measuring Success: The Downside of Surveys
13:18 - Accountability in Sales Training
15:24 - Learning to Swim
20:44 - No One Wants to Be Sold To Anymore
24:19 - Real-Time Relevance: Buyer Personas
27:45 - Engaging Clients with New Tools
32:19 - Feedback that Transforms
33:58 - From Stagnant to Dynamic Personas
38:27 - Identifying the Need for Change
39:00 - The Window Shopping Phenomenon

Now that you know how to become the best possible you, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.

GUEST: James Pursey, Co-Founder & CEO of Replicate Labs

Subscribe to the podcast or write a review
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

Check out our three most downloaded episodes:

Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
  continue reading

342 эпизодов

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