5 prospecting metrics you can’t afford to ignore, with Thibaut Souyris

The B2B Sales Podcast

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1M ago 3:49

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In this episode, Thibaut dives into the critical metrics every B2B sales professional should monitor to enhance their prospecting performance. Whether you're an individual contributor or a manager, understanding these metrics can help you pinpoint what's working and what needs improvement in your sales process.

Main Topics Covered:

Prospects Added to Your Sequence: Importance of initiating contacts and monitoring additions to your sales sequence.
LinkedIn Connection Acceptance Rate: Strategies for improving LinkedIn connection requests and the significance of monitoring acceptance rates.
Reply Rates: Why securing replies is crucial and how it serves as a leading indicator of your prospecting success.
Meeting Booked Rate: How tracking meetings booked from replies can indicate overall sequence effectiveness.
Show Up Rate: The importance of not just setting meetings but also ensuring prospects attend, and how to improve this metric.

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