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The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
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Episode 979 – Why?
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Контент предоставлен Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
I want to do something a little different today. I want to share with you my why. If you can figure out your why, I believe you are halfway to success. Simon Sinek tells us to start with why. But I believe that why is not all-encompassing and as simple as finding one why on your way to the top. I believe there are a series of whys. Why are you in or running a business? Why are you in the niche or market that you serve? Why do you offer the specific products or services you sell? The other thing I have found is that, over time, your why can change and evolve as you change and evolve. I believe that understanding the “why” questions and how others may perceive you is not only useful but critical in business. It can help you get a peek into how clients, prospects, and vendors may perceive you before you start to interact. Then, the rest is up to you to collect data from interactions.
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