Driving Growth and Success: Unleashing the Power of Marketing with Nathan Yeung

The Best Guest

In this week's episode of The Best Guest we welcome marketing strategist, Nathan Yeung.

We talk about:

• How to build a marketing team
• What marketing strategies are working right now
• Performance media buying and the level required to perform it well

About Nathan Yeung

Nathan Yeung is an experienced marketing strategist with over 10+ years of expertise in advising B2B businesses. Throughout his career, Nathan has helped numerous companies build their marketing teams from scratch, delivering successful go-to-market deployments, and launching new products into the market.

Nathan's diverse background brings a unique perspective to the marketing world. Trained in marketing, he has also worked in finance and management consulting, providing him with a comprehensive understanding of business operations and strategy. Nathan's multifaceted approach to marketing has enabled him to create innovative, data driven campaigns that have driven significant business growth for his clients.

With a passion for driving results, Nathan is dedicated to delivering measurable impact for every project he takes on. He is a natural problem-solver who excels at developing creative solutions to complex marketing challenges. Nathan's ability to think outside the box has helped his clients to stand out in their industries, and his expertise has been recognized by numerous organizations over the years.

Key Takeaways

• Building a marketing team: Start with the lowest hanging fruit and focus on practical and sustainable marketing methods that you can execute. Develop sales enablement tools and showcase your successes in a digestible format.
• Marketing strategies: All marketing strategies can work depending on the maturity of your organization. Focus on SEO, sales enablement tools, email marketing, and retargeting. Customize your strategies based on your specific business needs.
• SEO tactics: Optimize your website's content, structure, and on-site tagging for better search engine rankings. Off-site SEO involves building quality backlinks, but be cautious of using unreliable vendors or shortcuts.
• Performance media buying: Performance media buying is a highly skillful task that requires deep knowledge and experience. It involves optimizing ad platforms, manipulating data, and understanding the nuances of different platforms. Media arbitrage, a form of performance media buying, focuses on generating a profit by acquiring and selling customers.
• Paying for creative: Investing in creative elements is essential as aesthetics play a significant role in influencing value. Aesthetically appealing websites and first impressions leave a lasting impact on potential clients. Creative skills can be honed and developed, so consider working with professionals to enhance your brand's creative assets.
• Paying for operations: If you lack the experience and expertise to execute marketing operations effectively, it is wise to invest in professionals. Paying for operations increases the likelihood of success and ensures a high level of expertise in executing marketing strategies.
• Aesthetics and usability: Aesthetically appealing designs enhance user experience and positively impact brand perception. First and last impressions are particularly important for creating memorable experiences.
• Media buying complexity: Media buying platforms may appear user-friendly, but true expertise lies in understanding the intricacies and nuances that lead to successful campaigns. Manipulating platforms to buy exactly what you need requires in-depth knowledge and experience.
• Importance of creative process: The creative process is an art and skill set that not everyone possesses naturally. It involves iteration, thoughtfulness, and honing of ideas. Working with professionals who follow a meticulous creative process can yield better results.
• Paying for operations for a higher probability of success: Paying for operations provides a higher chance of achieving successful outcomes due to the experience, expertise, and track record of professionals. This can be especially valuable for entrepreneurs with limited time and resources or high-stakes ventures.

Quote

Building out your sales decks, building out your proposal decks, building out your one pagers, building out your case studies, I think are incredibly important in the first part of your business and really recommend every, every company to really try their best to showcase their successes, in a digestible format.

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