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# 75 The tech business breathing new life into your LEGO collection
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In this episode of The Better Business Show, we sit down with Ilya Malkin, co-founder of Sort a Brick, to explore how this innovative startup is transforming forgotten LEGO collections into ready-to-build sets using cutting-edge AI technology. Ilya shares the inspiring story of how a personal challenge with his kids’ LEGO bricks led to the creation of a sustainable solution that’s making waves in the circular economy.
From the challenges of sorting tens of thousands of unique LEGO pieces to the company’s mission of reducing waste and promoting reuse, Ilya offers fascinating insights into the intersection of technology, sustainability, and play. Plus, we discuss the future of Sort a Brick, including its potential to reshape how families and collectors view the value of their beloved bricks.
Whether you’re a parent with a box of unsorted LEGO, a sustainability advocate, or a fan of entrepreneurial innovation, this episode is packed with stories and ideas that will leave you inspired. Tune in and discover how Sort a Brick is giving new life to old toys – one piece at a time.
Topics covered:
- The story behind Sort a Brick and its founding mission
- How AI-powered sorting technology works
- The economic and environmental benefits of reusing LEGO bricks
- Overcoming challenges in building a sustainable, trust-driven business
- What’s next for Sort a Brick and the potential for expansion
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