#6 Becoming A Recognized Authority In Your Field With Alastair McDermott

The Better Way to Strategic Marketing

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2+ y ago 1:02:40

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Niching Down - have you ever really considered specialising in one field? Maybe it strikes fear into your heart at the prospect of missing out on opportunities. Well, this conversation may just change your tune...
Alastair McDermott is The Recognized Authority and during this interview, he shines a light on what you may be missing out on by remaining a generalist in your field.
Some of the resources we discuss on the pod:

Start here - all you need to get you moving toward specialization
Specialization workbook
Look good, sound good - get your set up right

Here are Alastair's links:

If you're enjoying the pod, don't forget to check us out on Instagram @TheBetterWayPod and please do tell a friend!
Music on the pod from Red2D2
Recorded at Studio 92, The Mill Enterprise Hub, Drogheda

13 эпизодов

#Business #Marketing #Tamara Howard #Strategy #Social Media #Communication