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Episode 30: Emma Watson on Subscription Ebook Sales Models
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Контент предоставлен Joshua Tallent. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Joshua Tallent или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Ebook piracy is a constant struggle for some publishers, especially when their books are used in academic settings. In many cases, this can be due to the availability of the content, not an inability or lack of desire to pay for it. In this episode of the BookSmarts podcast, Joshua talks with Emma Watson, the Account Manager at Perlego, a UK-based book subscription service, about how subscription models can help alleviate piracy issues.
The two talk about how solid SEO can help redirect readers who are looking for free content to subscriptions that legally provide what they need, the fears that publishers have when considering subscription services, and how data provided by subscription services can help you understand your readers better.
You can learn more about Perlego at Perlego.com and on their Instagram @Perlegobooks.
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