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The Beginner's Guide to Boring Retention Marketing
Manage episode 460218132 series 3614943
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Ever wondered how brands like Feastables turn first-time buyers into superfans? Join Richie Mashiko (She's Birdie) and Joe Siegel (Feastables) as they spill the tea on retention marketing - from building killer email flows to creating Discord communities that actually work. No fluff, just actionable strategies that have helped scale multiple 8-figure brands. Whether you're just starting out or looking to level up your retention game, this episode packs everything you need to know about keeping customers coming back for more. Plus, hear the embarrassing story of how Feastables accidentally gave away 99% discounts on Black Friday (and lived to tell the tale).
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Timestamps
(02:54) Show Intro & Host Backgrounds
(06:24) Retention Marketing Fundamentals
(8:53) Retention Checklist: Tools and Software
(13:55) Email Marketing Strategy
(25:07) SMS Marketing & Cost Considerations
(29:00) Advanced Tactics
(37:38) Building a Retention Team
(43:51) Beyond Email & SMS
(45:50) Customer Research Deep Dive
(53:33) Episode Wrap-up
Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.
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