A successful lifestyle brand that stands as the opposite of fast fashion, with Whitney Linen’s Whitney Westwood

The Brand is Female

Growing up, Whitney Westwood’s family retreats to their home in the South of France not only offered her a picturesque backdrop but also shaped her essence of style and comfort, marked in part by the omnipresence of linen. From an early age, Whitney was steeped in a culture of travel, design, and the art of living well, walking through the cobblestone streets of Southern Europe and basking in the atmosphere and people of Cannes and St Tropez.

It was this lifestyle—marked by its effortless elegance and joie de vivre—that inspired Whitney to launch her own lifestyle brand, Whitney Linen. Using the relaxed yet chic vibe of the Cote D’Azur as her muse, Whitney designed a collection that captures the spirit of the Riviera: casual, stylish, and deeply woven into the fabric of everyday luxury. Linen, the cornerstone of her brand, is more than just a material—it's a reminder of her sun-soaked, joyful summers and a symbol of timeless, seasonless style.

In this week’s episode, Whitney joins us to discuss how her scenic childhood and international modelling career for designers like Jean Paul Gaultier and Calvin Klein influenced her entrepreneurial journey. She'll share insights into how she captured the essence of Riviera elegance to build a brand that transcends traditional fashion seasons, making linen an everyday luxury — a stark contrast to fast fashion’s influence on global shopping patterns. Plus, Whitney reveals how embracing the lifestyle of gracious living can inspire creativity and timeless style in all aspects of life. Join us as we explore how Whitney Linen is weaving the fabric of a well-lived life, one elegant piece at a time.

This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale