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5 Thoughts on Telling Your Brand Story
Manage episode 409090345 series 3222850
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Ever wonder if your brand is telling a powerful story? I've got some thoughts.
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5 thoughts about telling your own powerful brand story.
01 - Define your unique value.
Take the time to identify what sets your business apart from your competition.
Your “unique value proposition” should be clear, concise and compelling, and it should resonate with your target audience.
02 - Clearly identify your target audience.
Identify and focus on your ideal customer, including their needs, pain points, and buying habits.
While every customer is different, you will begin to identify certain similarities that you can use as you develop messaging that resonates with them.
03 - Craft your brand messaging.
Develop a consistent, cohesive and compelling set of messages that articulates your value proposition and speaks directly to your target audience.
Your messaging should be memorable, easy to understand, and differentiate your brand from competitors.
04 - Tell your brand story.
Create a narrative that brings your brand to life and connects with your target audience on an emotional level. This is where customer success stories (not “case studies”) can really play a part in connecting with your prospects.
05 - Amplify your brand message.
Share your brand story through a variety of channels and touchpoints, including your website, social media, content marketing, advertising, public relations, tradeshows, and other marketing initiatives.
Consistency and repetition are key to building a strong and recognizable brand story.
What Can You Do? Focus on your “Different”
Instead of playing the “me too” game with your competitors, try changing the game altogether.
Make a comparison chart and highlight what makes you different, where you stand out, and why customers enjoy working with you.
Want more? Grab a copy of my paperback or eBook Bundle. Available at TheArtofBrandtelling - dot - com
Use code MORE20 for 20% off the eBook Bundle.
Follow me for more thoughts on improving your brand story and connecting with your audience:
LinkedIn: https://arthurgermain.com
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