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Behind the Scenes of Summerfest with Bob Babisch & Scott Ziel (Part 2 of 4)
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In Part 2 of 4 of our Summerfest Series, Summerfest Vice President of Entertainment, Bob Babisch, and Director of Entertainment, Scott Ziel, share the process behind putting together a Summerfest lineup based on the festival’s legacy of offering a variety of music that appeals to all, and why it is so important to not only build but maintain relationships in the industry.
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Series Overview
Summerfest, the world's largest music festival, is an annual rite of summer ingrained in its home city of Milwaukee and the music world at large. How does this complex, sprawling event come together each year? Summerfest Vice President of Entertainment, Bob Babisch, and Director of Entertainment, Scott Ziel, join Branigan CEO Tom Branigan to share the inner workings of Summerfest year-round.
From the art and science of booking acts to the changing music industry and stories of working with legendary bands and performers, Babisch and Ziel tell behind-the-scenes stories of Summerfest, and how the enduring value of relationship building and strong communications skills is at the foundation of everything they do.
Recorded in Spring of 2022.
To learn more about Branigan, visit https://www.braniganinc.com/.
Stay up-to-date on all things Summerfest at https://www.summerfest.com/lineup/.
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