Ep 39: Podcasting - a route to grow your business with Emma Drake

The Built Environment Marketing Show

The growth in podcast listening in the UK is due to grow to 28 million listeners by 2026. If you fancy getting a piece of the podcasting pie for your business do check out my podcast interview with Comms Consultant Emma Drake where we talk about podcasting for growth.

We cover a lot of ground including:

• What to think about when picking a topic and format for your podcast
• Why starting off as a guest is a good way to get to know the podcasting ropes
• How to pitch successfully to secure podcast guest interviews
• What to think about when choosing a podcast host
• How to register your podcast
• Tools to get started and to help manage your podcast
• ·The pitfalls of ‘free’ tools and what to look out for

The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.

And it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news.

Ways you can support this show

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews

Resources

Abbas Marketing

Henbe Communications

Communications Strategy That Works

SpeakPipe

Memo.fm

Podfollow

Zencastr

Libsyn

Buzzsprout

Garageband

Audacity

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo