Business Architecture is a podcast that focuses on building businesses by creating, implementing, formalising and scaling key business assets. These assets include things such as: Philosophy, Positioning, Product, Sales and Fulfilment. Without these key pieces of the puzzle in place, business owners typically experience being frantic & time poor, cashflow poor and anxious.. installing these assets provides a pathway forward so that ultimately, the business can unleash excellence and perform the way we know it truely can.