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Контент предоставлен Jonathan Fishman. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Jonathan Fishman или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Manage episode 364605316 series 2945653
Контент предоставлен Jonathan Fishman. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Jonathan Fishman или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of The Business of Fun podcast, Anton Tatarynovich, Senior ASO and ASA Manager at Freeletics, joins our own Jonathan Fishman to discuss the evolution of app store optimization (ASO), the importance of aligning ASO, performance marketing teams, CRM teams, and activation teams, and the role of AI in ASO.
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