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Retail's Data Literacy Challenge (w/ Bryan Pearson)
Manage episode 286975004 series 2859383
Контент предоставлен Christine Cowan, David Ian Gray, George Minakakis, Gary Newbury, Craig Patterson, Christine Cowan, David Ian Gray, George Minakakis, Gary Newbury, and Craig Patterson. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Christine Cowan, David Ian Gray, George Minakakis, Gary Newbury, Craig Patterson, Christine Cowan, David Ian Gray, George Minakakis, Gary Newbury, and Craig Patterson или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Perhaps this should be titled The High Cost of Data Illiteracy in Retail. In fairness, retail is very literate about a narrow range of data: skus and sales.
But how many retail leaders have a vision and roadmap behind statements such as "we are a data driven business" or have applied critical thinking to scope out a range of data needs, over time, rather than rely on what a particular platform might provide or push it to a mid-level department? How do decision-makers across the business learn to use insights wisely?
We are joined by the former long-time CEO of Air Miles / Loyalty One and regular Forbes contributor, Bryan Pearson, to 'get real' about data and insight - what it means, what it requires and what blocks its value. Hint: it must start at the top.
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