Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Aidan Mehigan
Manage episode 451290149 series 2434679
Контент предоставлен Deb Krier and C-Suite Radio. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Deb Krier and C-Suite Radio или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Aidan Mehigan is the Founder and CEO of Natterjack, a popular Irish whiskey brand he grew from zero to an internationally recognized liquor brand in less than five years. Natterjack, currently sold in 16 U.S. states and 13 global markets, was recognized as the Best Irish Whiskey 2024 in The Whiskey Bible and has 7+ figure annual revenues. The journey getting there wasn’t easy!
To fund the growth of his company in 2018, Aidan obtained a $940K+ convertible loan note. Then COVID-19 struck, and by the end of 2021, Natterjack had low cash reserves, international market sales were almost non-existent, and the Irish market was simply too small to sustain the business.
To make matters worse, the convertible loan note holder also wanted their money, and Aidan couldn't pay it back. This resulted in a legal battle that ended with the court ruling in Aidan’s favor, ending an attempted hostile acquisition and possible closure of Natterjack.
1045 эпизодов
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Manage episode 451290149 series 2434679
Контент предоставлен Deb Krier and C-Suite Radio. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Deb Krier and C-Suite Radio или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Aidan Mehigan is the Founder and CEO of Natterjack, a popular Irish whiskey brand he grew from zero to an internationally recognized liquor brand in less than five years. Natterjack, currently sold in 16 U.S. states and 13 global markets, was recognized as the Best Irish Whiskey 2024 in The Whiskey Bible and has 7+ figure annual revenues. The journey getting there wasn’t easy!
To fund the growth of his company in 2018, Aidan obtained a $940K+ convertible loan note. Then COVID-19 struck, and by the end of 2021, Natterjack had low cash reserves, international market sales were almost non-existent, and the Irish market was simply too small to sustain the business.
To make matters worse, the convertible loan note holder also wanted their money, and Aidan couldn't pay it back. This resulted in a legal battle that ended with the court ruling in Aidan’s favor, ending an attempted hostile acquisition and possible closure of Natterjack.
1045 эпизодов
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
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