THE IMPORTANCE OF MENTORSHIP AND EMBRACING MISTAKES | With Brook Schaaf and Heather Frierson | The Business Spotlight

The Business Spotlight Series

In this episode of the Business Spotlight Podcast, host Heather Frierson sits down with Brook Schaaf, co-founder and CEO of FMTC, a leading B2B company that aggregates, tests, and distributes affiliate, merchant, coupon, and product data to publishers across various industries. Brook shares the journey of FMTC, which has been innovating in the affiliate marketing space since 2007, and explains how the company has grown by bringing together complex data streams for enterprise and content publishers. He also dives into the importance of affiliate marketing, its potential for growth, and how FMTC has positioned itself as a key player in this underutilized channel. They discuss the company's fully remote work environment, Brook’s collaborative leadership style, and strategies for hiring and retaining top talent in the tech and data industries.

Brook also offers valuable insights into the hiring and recruitment process at FMTC, highlighting the use of objective assessments like CodeSignal and Myers-Briggs to ensure the right fit for technical and non-technical roles. The conversation touches on the challenges of balancing innovation with technical debt, as well as the leadership dynamics between visionaries and integrators within a growing company. Brook emphasizes the importance of mentorship, embracing mistakes, and maintaining a sustainable business model, while also sharing his passion for the affiliate marketing industry’s potential. Whether you're an entrepreneur or a business leader, this episode offers actionable advice on building a successful, data-driven company and navigating the challenges of the modern workforce.

You can get in touch with Brook here on LinkedIn:
/ brookschaaf

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