89 - Mo' Money, Mo' Problems with Sergio Garcia
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Контент предоставлен Benali, Khalil Benalioulhaj, and Martin Holland. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Benali, Khalil Benalioulhaj, and Martin Holland или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
- Intro (0:00)
- Who is Sergio Garcia? (0:55)
- Then something really crazy happened. (9:10)
- What’s his business? (13:20)
- Why your business name matters. (15:50)
- What’s a typical day at Alpha Surfaces? (16:40)
- That’s when things started going bad... (19:20)
- “We started getting behind on a lot of payments.” (22:30)
- “That’s when I got that gut check.” (22:50)
- “I was bleeding cash everywhere.” (25:00)
- Even people with no business sense can tell that this isn’t right... (27:10)
- Margins? Bidding? How did they determine pricing? (28:70)
- “That $5,000 is not all for you.” (29:50)
- You’re busy, but you’re on credit lock — it’s like quicksand. (31:10)
- They decided that we needed help. It was divine intervention. That’s when everything changed. (34:20)
- “We think we’re saving money by doing it ourselves, but it costs us opportunities.” (43:00)
- How Sergio reacted to competitors then and now. (49:00)
- What was the most impactful change that he made in his business? (54:00)
- One danger of increasing your capacity before you’re ready. (1:00:30)
- What’s the hardest part of getting your pricing right? (1:06:20)
- How did he tell his customers that he was going to have to start charging more? (1:09:45)
- A common marketing mistake that contractors make. (1:18:00)
- How a CRM transformed Alpha’s business. (1:22:20)
- Mount Rushmore — Sergio’s biggest improvements (1:27:17)
- Quote of the day — “Sometimes you win, and sometimes you learn.” — Sergio’s daughter (1:35:10)
- Intern Insights with Ethan — There’s a ton to cover, so let’s see if Ethan can get it all in! (1:36:30)
Quotable Moments
- “When it comes to the numbers and the business side, it’s a whole different story.” — Sergio
- “If you don’t know what you’re doing and don’t have something that you want, it’s pretty hard to do it.” — M
- “It’s not just about working harder, it’s about working smarter.” — K
- “Keeping track of your business is just as hard as doing it.” — M
- “When you do a good job, customers are happy to pay you.” — Sergio
- “When you’re small, you don’t see the big issue with not having the margins or the systems... As you get bigger, it becomes a magnifying glass on all of the problems you have.” — K
Mount Rushmore
- Courage
- Getting the books right
- Creating a vision for the company — Sergio’s George Washington
- Improving operational efficiency
- Delegation
- Price increase
- Getting the books right (so important, we had to mention it twice!)
- Grit
Resources
- Lory Yearwood at Zeal Accounting Solutions
- HubSpot CRM
- alphaokc.com
- sergio@alphaokc.com
- Alpha Surfaces Facebook
- Alpha Surfaces Instagram
- Alpha Surfaces LinkedIn
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207 эпизодов