The Claw Podcast | Connecting With Your Audiences Using Branded Content (with Zachary Slingsby)

The Claw

Контент предоставлен Liger Partners and Eric Holtzclaw. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Liger Partners and Eric Holtzclaw или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

1+ y ago 29:04

MP3•Главная эпизода

"We have a certain audience - a group of people we want to get in touch with - but what's a way to do so that feels like a native part of their digital experience?"

As Zacharay Slingsby, Founder of Human Factor Media, sees it, the answer to this question is branded content, "digital video with a narrative structure, the purpose of which isn't to explicitly sell a product, but to entertain an audience."

In this episode, we talk - among other things - the iterative editing process, the preferences of today's consumer, and how to convince your clients of the necessity of content.

To connect with Zachary Slingsby, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

104 эпизодов

#Business #Marketing #Liger Partners #Entrepreneurship #Eric Holtzclaw #Brand