Creating a Cohesive Video Strategy with Dan Bennett

The Company Show

Something that I’ve always found a little challenging when it comes to the marketing of my business is finding the stories that make what we do compelling. I can be rather a literal person.

I know what we do is valuable and our clients appreciate it — but as my business partner, and today’s guest is always saying: people connect with stories, and you need to create one that draws people in.

One of the ways to do this the most quickly and that sees the highest rates of conversion is by sharing video content for your business and your podcast.

Dan Bennet, the creator of Video For Entrepreneurs, has over 15 years in the video production industry and worked with brands like Harley Davidson and Bud Light before forming his company to help entrepreneurs with businesses of all sizes look and feel great on camera.

He is joining me today to talk about video and I know I’m not the only person who tends to shy away from it. Dan tells us how to be camera ready, explains his methodology of video content strategy and answers the question: is it really okay to share talking head zoom videos of your podcast?

Listen to the episode or read the blog post here: podcastingforbusiness.com/91

Tune in to the full episode to learn:

• The True Power of Video
• How to Bring Humanness into Your Business Videos
• Is Your Business Ready for Video?
• The Solar System Methodology
• Integrating Short-Form Videos into Your Strategy
• Why Storytelling Should Be Your First Focus
• Overcoming Camera Nerves with Simple Techniques
• Is a Talking Head Video Enough?
• Pre-production, recording, & post-production strategies
• Dan Bennett’s Body of Work
• Strategic deployment and sales as service

My book, Podcasting for Business is coming out this September — learn more about it here.

Podcasting for Business

We are gearing up over here at One Stone Creative for the launch of my new book, Podcasting for Business — how to create a show that makes a bottom line difference for your company.

The official launch date is on September 10th, just a couple of weeks away. And if you decide between now and then that you'd like to pre-order a copy, then I would be thrilled to give you a completely free ticket to this year's Podcasting for Business Conference.

The book is comprehensive. My spouse called it both amusing and exhaustive. It covers:

• the Business Podcast Blueprints
• how to use Podcast Value Math to measure the right things for your business
• how to choose a goal that's actually going to make an impact

Then we go into 15 specific business outcomes that we call the metrics that you can optimize a show for to start seeing those results in your business.

I'm very proud of it, and I think you will get a lot out of it. So, if you would like to pre-order that, you can do so here. If you do so, you will get my undying gratitude and the free ticket to the Podcasting for Business conference, which is going to be a great event this year.

Key Quotes

“ I've got so many examples from so many places where video just leveraged windows and doors wide open for people and that video has got six views.” - Dan Bennett

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

• Pre-order the book, Podcasting for Business
• Pre-ordering will get you a free ticket to PFBCon 2024

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Dan Bennett | Website | LinkedIn | Instagram | Complimentary Strategy Call

Related:

• Does Your Podcast Need to Be on Video? with Megan Dougherty
• Video Podcasts: Reflections and Decisions
• The Video Advantage for SEO with Atiba De Souza
• Should Company Podcasts be Company Vlogs? An Audio vs. Video Showdown