Does a Company Show Need Podcast Merch? with Marz

The Company Show

When you think of merch, what might come to mind first are band t-shirts, sports memorabilia, or maybe stickers of your favorite anime characters.

But there is a whole world of podcast merch too — some of which might be of real interest to someone podcasting for their business.

Today I’m talking to Marz, the CEO of Certified Crucial, a podcast merchandise and distribution company that is doing some very interesting things in the industry. There are a lot more possibilities than there used to be, many of them more interesting and more sustainable than traditional Print on Demand services

This was an interesting conversation, and of course, Marz brought the data!

Listen to the episode below or read the blog post here: https://podcastingforbusiness.com/95

Tune in to the full episode to learn about:

• How Certified Crucial is uplifting the creator economy
• What podcast merch really means
• The untapped potential of podcasts on vinyl
• Can smaller shows leverage merchandise?
• Crafting merch that resonates with your audience
• Merch as a tool for guest engagement and brand integrity
• ROI and pricing for sustainable and ethical merch in podcasting

The Podcasting for Business Conference is happening this November — learn more about it here!

Read the full post here: https://podcastingforbusiness.com/95

Final Thoughts

I love the possibilities of merchandise for extending the community building around your podcast. It won’t be a fit for every company podcast, but there are some very cool use cases for engaging your audience, gifting your guests and increasing your brand awareness.

Checkout certifiedcrucial.com to see what kind of possibilities might be a good match for your business.

Mars is also going to be joining us at the Podcasting for Business Conference for a Coffee and Q&A session on the morning of Thursday, November 14th. If you’ve got merch-related questions, this will be a session to catch!

Get your ticket at PFBCon.com, and prepare to spend three days learning from industry leading experts, networking with fellow podcasters and getting the tools and strategies you need to podcast more effectively (which means profitably!) for your business.

You’ll also get access to the On-Demand content library right away — and we’re adding to it every couple of weeks between now and the conference. I hope we see you there!

Podcasting for Business - The Book

In case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!

If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.

There’s going to be some great information there for you.

Be A Guest on The Company Show

Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.

We'd love to have you here for an episode like this one!

Need A Podcast?

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

Key Quotes

“Yes, we want to engage our listeners. Yes, we want to give them something, and we also want to make sure that we uphold our integrity and our image as a brand as well.” - Marz

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

• Pre-order the book, Podcasting for Business
• Pre-ordering will get you a free ticket to PFBCon 2024

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Marz | Website | LinkedIn | Facebook | Instagram

• Crucial Creators Program

Related:

• Getting Sponsors for Podcasts and Events with Alex Durant
• Should You Get a Sponsor for Your Company Podcast?