Bruce Smith (Hydrow) - Why He Believes Rowers Could Overtake Bikes, The State of Connected Fitness, and How Kevin Hart Became Their Creative Director

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

Our guest today is Bruce Smith, CEO and Founder of Hydrow. Hydrow is a connected home rowing machine that offers live and pre-recorded fitness content on demand, where the instructors are outside rowing on the water.

We discuss:

• The origin story of founding a rowing-connected fitness company
• Prototyping & finding the right manufacturer
• Why it was important to have the instructors on the water rowing
• The ratio between treadmills, bikes and rowers at gyms
• How he met Kevin Hart & became Creative Director
• The current headwinds in connected fitness & much more

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