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35 | What is Your Creative Strategy?
Manage episode 367255152 series 3399316
Контент предоставлен Carter Johnson and Colby S., Carter Johnson, and Colby S.. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Carter Johnson and Colby S., Carter Johnson, and Colby S. или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
“You need a strategy.” We hear this mantra from all disciplines, but what does it mean?
In this episode of The Craft, Carter and Colby work to define strategy and understand how strategic thinking manifests in creative pursuits. The discussion explores the difficulty of diagnosing the root problem and imposing proximate objectives. They conclude by noting how artistic taste is crucial in developing good strategy.
Chapters:
0:00 Introduction to Rumelt's Good Strategy Bad Strategy
6:30 Strategy and values
10:45 Honest evaluation and the creative process
15:16 Contrasting strategy in business and creative pursuits
22:38 What’s missing in creative practices
27:48 Imposed coordinated action
29:45 Developing proximate objectives
35:04 Diagnosing the “true” problem
38:07 Artistic taste as a tool for diagnosis
Links:
Richard Rumelt's Good Strategy Bad Strategy: The Difference and Why It Matters
Send feedback or topic ideas to heycraftpodcast@gmail.com.
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Cover art was designed by Elizabeth Newell. Learn more about her work at elizabethnewelldesign.com or on Instagram @elizabethisadesigner.
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