#290 Automating Success: A Discussion on SMB Digital Empowerment with Pete Romano

The CTO Show with Mehmet Gonullu

Unlock the potential of your small business with the invaluable insights from Pete Romano, a trailblazer transitioning from the beats of music production to the rhythms of software development. Our discussion with Pete offers a unique convergence of experience and passion, where the melodies of process and mindset meet the harmonies of marketing and operations. His story reveals a tenacious quest to fill the void in CRM solutions, giving rise to a platform that not only challenges the status quo but champions the digital empowerment of small and medium enterprises.

Step onto the path of crafting distinct customer journeys and understand the importance of data sovereignty in this digital age. We navigate the nuances of customer interaction, from the initial ad exposure to post-sale engagement, underscoring the necessity for businesses to house their data internally. Our conversation with Pete dissects how to optimize these experiences and why sole reliance on external platforms like Facebook or TikTok can be a precarious strategy for customer information management.

The episode crescendoes with an exploration of automation's role in crafting personalized customer experiences and how a robust approach to customer data fosters resilience and growth. We share practical advice on leveraging technology to streamline operations, debunk myths surrounding overnight success, and emphasize the significance of authenticity in today's entrepreneurial landscape. Tune in for an enriching session that harmonizes the art of business with the science of digital tools, ensuring your small business not only survives but thrives in an ever-evolving marketplace.

More about Pete:

Pete’s journey in the tech industry is as inspiring as his commitment to his craft. He is the founder of Segwik, a company born out of the need to simplify and streamline the way small businesses operate in today’s digital age. Segwik is not just a CRM platform; it’s a vision that Pete brought to life, offering businesses a unified solution that is easy to adopt, implement, and grow with. Through Segwik, Pete has provided countless businesses the clarity and tools they need to run efficiently, turning leads into loyal customers, and visions into tangible success.

At Trial Lawyers College, Pete’s expertise has been instrumental in creating a digital platform that reflects the college’s commitment to training and supporting lawyers dedicated to representing and obtaining justice for individuals. Under his technical guidance, the college’s new website is not only visually appealing but also user-friendly and informative, providing easy access to a wealth of resources, courses, and community support that the college offers.

https://www.linkedin.com/in/pete-romano

http://www.segwik.com

00:48 Introduction and Guest Introduction

00:59 Guest's Background and Journey

02:45 Transition from Music and Film to Technology

05:51 Insights on Small Business Operations and Challenges

07:54 The Power of Digital Empowerment for SMBs

08:46 The Importance of Streamlining Business Processes

18:04 The Role of Data Collection in Business

23:13 Overcoming Resistance to Change in Business

36:40 The Future of SMBs and Technology

46:06 Conclusion and Final Thoughts