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Контент предоставлен The Daily Brief Podcast | Promax. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The Daily Brief Podcast | Promax или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Episode 201: Vivid Zero Collaborates With BNC to Create Sleek New Identity
Manage episode 319888053 series 1458929
Контент предоставлен The Daily Brief Podcast | Promax. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The Daily Brief Podcast | Promax или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
When Black News Channel, now BNC, came to SmithGeiger Group and its in-house creative agency, Vivid Zero, to conduct a top-to-bottom rebrand, much like Dorothy and her ruby slippers everything they needed was there from the start. It just took many hours of meetings and many people staring at design and copy and sketches for the synchronicities to make themselves known.
In the end, BNC emerged with a sleek, futuristic new logo and gleaming 3D motion graphics to match, a clever tagline, and a new sonic brand from music production company Dynamite Laser Beam.
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102 эпизодов
Поделиться
Manage episode 319888053 series 1458929
Контент предоставлен The Daily Brief Podcast | Promax. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The Daily Brief Podcast | Promax или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
When Black News Channel, now BNC, came to SmithGeiger Group and its in-house creative agency, Vivid Zero, to conduct a top-to-bottom rebrand, much like Dorothy and her ruby slippers everything they needed was there from the start. It just took many hours of meetings and many people staring at design and copy and sketches for the synchronicities to make themselves known.
In the end, BNC emerged with a sleek, futuristic new logo and gleaming 3D motion graphics to match, a clever tagline, and a new sonic brand from music production company Dynamite Laser Beam.
BNC President and CEO Princell Hair and Vivid Zero Co-Founder and Chief Creative Officer Michael Vamosy join the podcast to talk about how, through a process of close collaboration and digging into lots of data, the rebrand came together and prepared BNC for a future of expansion.
102 эпизодов
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Похожие на The Daily Brief Podcast | Promax
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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continue reading
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Работайте офлайн с приложением Player FM !
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