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Aligning Sales and Marketing for Maximum Success w/ Adam Goyette
Manage episode 312486323 series 3236730
Контент предоставлен Allen Pogorzelski. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Allen Pogorzelski или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Marketing’s sole purpose is to help drive more sales.
They should always be in perfect alignment to each other.
You need to start with the end sales goal and then work backward to get a marketing plan in place that supports that.
Adam Goyette, Vice President of demand generation at G2, the largest marketplace for B2B software in the world, has mastered sales and marketing alignment. He shared his expertise with us.
23 эпизодов
Поделиться
Manage episode 312486323 series 3236730
Контент предоставлен Allen Pogorzelski. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Allen Pogorzelski или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Marketing’s sole purpose is to help drive more sales.
They should always be in perfect alignment to each other.
You need to start with the end sales goal and then work backward to get a marketing plan in place that supports that.
Adam Goyette, Vice President of demand generation at G2, the largest marketplace for B2B software in the world, has mastered sales and marketing alignment. He shared his expertise with us.
23 эпизодов
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Похожие на The Data-Driven Marketer
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Business tips for startups by proven entrepreneurs
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continue reading
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continue reading
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