4 MORE Tips for Optimizing Your Amazon Product Listings

The DealNews Seller's Guide

Crafting a successful Amazon product listing can be a tricky endeavor for sellers. We're here to help with four more tips for Amazon listing optimization, from prices to titles and beyond.

Welcome to the DealNews Seller's Guide. Today we’ll cover four more tips for optimizing your Amazon product listings. How should competition and pricing factor in when you're putting your listings together?

Maybe you're an Amazon seller who's making sales, winning the Buy Box, and already using top-tier inventory management software. But maintaining those winning ways means keeping up with the trends.

Let's make sure your listings are in top shape with these four Amazon listing optimization tips you may not have considered.

1. Keep Your Enemies Close

It's good business practice in general to study your biggest competitors. Watch their pricing, the language they use, and any other ways in which they make their product listings sparkly and eye-catching. Utilize software and other tools like price trackers to "spy" if you don't have time to hunt down each and every competitor listing yourself. Then, when you know their strategies, you can cherry-pick their best practices and adopt them for yourself. Simultaneously, you'll see where their listings can inspire you to do something different — and better — to achieve Amazon listing optimization on your own.

2. Be Specific

The best way to ensure an item will be returned is to sell someone something they find they can't use. Think of all the reasons you've personally returned products you've bought. We bet you'll agree that the No. 1 motive is that you needed an item, but the one you purchased didn't work out. Factors like measurements, weight, and voltage all matter, so you should make them clear and correct in the listing right from the start.

Your best bet for Amazon listing optimization is to put the main information at the top of your entry. 3. Put the Best Stuff First

Amazon suggests that many people who read product listings only take in the first few lines. So your best bet is to put the main information at the top of your entry. In fact, the title might be one of the most important things you write. Ensure that it's clear, accurate, and appealing to your audience. As any good writer will tell you, the job of the first line is to grab the reader's attention.

4. Price Perfectly

Pricing is an overwhelming endeavor on its own, never mind the other business practices you must be concerned with. Entire courses are offered just to teach sellers the best practices for pricing not only to sell, but also to earn. For instance, some sellers forget to factor in associated fees — the biggest offender being shipping costs. (The complicated world of shipping costs could also be covered in a course all on its own.)

Unfortunately, you can lose money quickly just by pricing your items incorrectly or inefficiently. And don't forget, Amazon takes up to 45% in sales commission. It's in your best interest to strike the perfect balance between appealing to customers and improving your bottom line, without handing over too much to Amazon itself.

Crafting the perfect listing takes some consideration, but done right and with a little luck, you'll be able to watch your sales — and income — soar.

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