Building Remote Teams and a Resilient Culture - Kedran Brush

The Decision by EO Nashville

Kedran Brush is the Co-founder and CEO of Brand825, a marketing and creative agency that specializes in brand building. She transitioned to entrepreneurship from a career as a corporate marketing executive. With over 30 years of marketing and product leadership experience, Kedran has built teams that have implemented winning go-to-market strategies.

In this episode…

Developing a strong company culture and leading a cohesive team are critical to entrepreneurial success, but many leaders struggle with these challenges, especially in a remote work environment. How can you foster collaboration, build trust, and ensure your team thrives while aligning with your company’s vision?

For entrepreneurial marketer Kedran Brush, creating an empowering company culture was a top priority from the start. Drawing on her experience as a corporate executive, Kedran fostered transparency, collaboration, and accountability within her small but dedicated team. She focused on hiring individuals whose skills and personalities aligned with the company’s values, ensuring they could adapt to the challenges of remote work. By fostering open communication, encouraging personal responsibility, and holding regular strategic planning sessions, Kedran built a culture that empowered employees to make decisions, learn from failures, and support one another in achieving shared goals.

In today’s episode of The Decision, Robert Hartline and Eric Jackson talk with Kedran Brush about her leadership philosophy and strategies for building a productive company culture. Kedran shares her self-discoveries following her involvement with EO, how she identifies her ideal clients, and the common marketing mistakes companies make.