The Emotional Journey of Selling Your Business - Elizabeth Moss

The Decision by EO Nashville

Elizabeth Moss is the Founder of Caregivers by WholeCare, a licensed, non-medical home care service provider that improves the quality of life for seniors and disabled people. She sold the business in 2020 during the caregiver shortage crisis. Elizabeth is now the Co-founder of CareCrown, which helps home care providers retain their staff through rewards and recognition. As a two-time entrepreneur, Elizabeth is a board member of NAWBO (National Association of Women Business Owners) Nashville.

In this episode…

No matter how solid your business plan is, there will always be setbacks in the process. Knowing how to navigate them with grace and stride is crucial for sustaining your end goal. How can you communicate these challenges to your EO forum to move forward?

Resilient entrepreneur Elizabeth Moss established an exit plan for her business from the beginning, conducting research on industry trends and dynamics to identify an ideal sale date. However, uncommitted buyers, poor leadership, and the pandemic created unexpected challenges that caused Elizabeth to doubt her plan and entrepreneurial capabilities. Additionally, she struggled to find an ideal forum to confide in, having joined and left three forums before finding a group of supportive women. Through open coaching, Elizabeth could share the emotions associated with selling her business, allowing her to work through it effectively.

In today’s episode of The Decision, Robert Hartline and Eric Jackson speak with Elizabeth Moss, the Founder of Caregivers by WholeCare and Co-founder of CareCrown, about her business sale process. Elizabeth shares the significance of EO forums in personal and professional development, the power of vulnerability in entrepreneurship, and the importance of making decisions aligned with your needs.