Passion to Purpose: Yelena's Journey from Psychology to Cosmetology

The Digital Bosses Podcast

Welcome to the Digital Bosses podcast with Joseph and Claire, where entrepreneurship, beauty, and the journey to success collide.

In this episode, we will cover "The Power of Passion-Driven Career Shifts." Inspired by “Elena”, a beauty entrepreneur and founder of Emily Cosmedis and also our guest for today's episode.

In this podcast, we will cover a few key points:

• Discover the inspiring journey of Yelena as she transitioned from a career in psychology to the world of cosmetology.
• Learn the compelling reasons behind her shift, driven by a deep desire for creativity and self-expression.
• Explore the mindset shift required to embrace change and pivot towards a career that aligns with your true passion.

Yelena, a mom of 6 and licensed Cosmetologist saw a gap in the makeup industry. She founded Aneley Cosmetics, offering natural, vegan, and organic makeup safe for post-facial and waxing use. Her brand gained worldwide popularity, and she expanded to educate busy women on quick and easy makeup applications for any occasion.

She shares the challenges she faced when shifting, including the lack of resources and the absence of readily available information when she started her journey.

Throughout the episode, you'll gain insights into what it truly means to create a brand with a mission, driven by values, and a desire to make a positive impact through her passion.

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Follow @josephrubelli & and @thedigitalbossespodcast over on Instagram to join the conversation

Tune in next week for more engaging conversations and insights from the world of digital entrepreneurship on Digital Bosses.

Yelena, a mom of 6 and licensed Cosmetologist, saw a gap in the makeup industry. She founded Aneley Cosmetics, offering natural, vegan, and organic makeup safe for post-facial and waxing use. Her brand gained worldwide popularity, and she expanded to educate busy women on quick and easy makeup applications for any occasion.