1. The Cookie-less Future of Digital Marketing

The Digital Distillery - A Travel Guide to Digital Media & Marketing

Welcome to the Digital Distillery in Vienna and to the rooftop bar of the beautiful 25 Hours Hotel, (not affiliated, just a really cool place to stay and host an event).
The event was back after two years in hiatus and the crowd was buzzing. The first speaker was that of Juergen Schmidt, CEO of STRG, a technology hub in digital media based in Vienna.
Juergen's kick-off talk and the topic of the show day is all about Google's plan to drop the 3rd party cookie, the implications of that for the user and advertiser alike, and what might replace it.
We talk about what cookies are and where they come from, the commonly used variations of them, and how they affect the experiences of advertisers and users alike. We go into the fact that Google have decided to completely drop the use of 3rd party Cookies and what strategy is in line to replace them.
Originally it looked like FLoC was going to be it before backlash forced them to change tack and come back with Topics... but is it that different really?
We have a brief interlude about the story of the famous Vienna Wine Scandal, and finally about how our internet experience is going to change in the next few years and the ever evolving meaning of Privacy in the online world.
If you would like to get in touch with us at the Digital Distillery with comments, corrections, info about the event or just to say G'Day you can find us at our website and hit the Podcast button.
For further reading and references to the topics discussed on todays show you can follow the links below:
https://learn.g2.com/cookieless-future
https://www.forbes.com
https://rockcontent.com/blog/cookieless-future/

https://zeotap.com/blog/the-cookieless-future-what-marketers-should-do/
https://www.wired.co.uk/article/google-cookies-floc

https://www.thewinestalker.net/2015/04/austria.html

https://www.thedrum.com/news/2022/01/25/wait-wtf-happened-with-google-floc-we-explain

This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email [e-mail]
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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

Разделы

1. Intro (00:00:01)

2. Going to Vienna (00:00:58)

3. The 25 Hours Hotel (00:01:42)

4. Herzlich Willkommen to the Digital Distillery in Vienna (00:02:17)

5. The History of the Cookie (00:03:00)

6. Different types of cookies (00:04:20)

7. The limitations of the 3rd party cookie (00:06:18)

8. Growing Privacy Concerns & The Cookie Crumbles (00:07:23)

9. Intermission and the Great Viennese Wine Scandal (00:10:22)

10. Did Google hang Advertisers out to Dry? (00:11:36)

11. What the FloC? (00:12:05)

12. Google Topics (00:13:54)

13. How We Need to Adapt (00:15:28)

14. Outro, Credits & Contact (00:16:58)