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011 Paid Advertising
Manage episode 310864737 series 3075356
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Today’s topic is Paid Advertising
We speak with Byron from Pixel Rush Studios:
•Google and machine learning for automated bidding
•Setting up paid ads are easy to do, but doing the actual targeting and getting great results requires a lot more focus and knowledge
•How to determine ROI on paid advertising – lack of conversion data is a real challenge
•How to track how visitors interact with your ads using conversion pixels and attribution modelling
•Starting points for manual bidding
•Quality scores
•Dynamic landing pages
•Tools: Google keyword planner, search term reports, Click Cease, SEM Rush
…
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We speak with Byron from Pixel Rush Studios:
•Google and machine learning for automated bidding
•Setting up paid ads are easy to do, but doing the actual targeting and getting great results requires a lot more focus and knowledge
•How to determine ROI on paid advertising – lack of conversion data is a real challenge
•How to track how visitors interact with your ads using conversion pixels and attribution modelling
•Starting points for manual bidding
•Quality scores
•Dynamic landing pages
•Tools: Google keyword planner, search term reports, Click Cease, SEM Rush
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