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Switch Offers and Quick Wins - Kevin Barber Sells That First Meeting

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Контент предоставлен Scalable Media Network. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Scalable Media Network или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

How much do you as a marketer value that first meeting? Simply put, if you can't sell a meeting, you can't sell your product. So it all starts with what happens at that first meeting!

Kevin Barber is the Founder and Head of Growth at Lean Labs and he's emphasizing the seemingly obvious point that you need to be able to sell the meeting to sell your service.


Together with host Mark de Grasse, Kevin is offering the TDM audience some rapid-fire solutions to establishing a quick win from that first meeting, getting past that 'first dollar problem', and then building a trusting relationship with a customer.


And if it then doesn’t work out at that first consult, chances are the client will have friends and can make referrals. So get that meeting!


Other proactive solutions offered include providing market insights rather than talking about what you can offer (and how great you are). Or better yet, have a low-risk offer with a ‘one week win’ to build trust.


As is customary with TDM these days, there's talk of AI and here again, Kevin has some insights and terminology that host Mark de Grasse reckons he should trademark. Is it AI (Artificial Intelligence) or IA (Intelligence Augmentation)?


Kevin shares how his company is using AI to produce stellar results for his clients by saving him and his team time at the conceptual stages of any project.


So, from articulating the goals of that first meeting to articulating your Intelligence so that AI can Augment it, it's all here on today's episode that is a guaranteed "quick win".


Kevin Barber is the Head of Growth @ Lean Labs and a mentor to 50+ High Growth Companies. He is also a M3 member at DigitalMarketer.


Key Takeaways:

01:33 If you can't sell a meeting, you can't sell your product

02:50 Having a low-risk offer with a quick win to build trust

05:00 The value of a switch offer that gets you past that 'first dollar problem'

06:30 Understanding that the goal of the meeting is to give them a new perspective

09:34 TIP: Shifting from articulating what's great about you to providing market insights

13:23 How does Kevin get a six-figure client the 'one week win'?

17:55 Understanding what a 'win' means for the client

22:34 How is Kevin integrating AI into his business?

25:32 Is it AI (Artificial Intelligence) or IA (Intelligence Augmentation)?

30:52 Kevin shares a practical use of AI in his business


Connect with Kevin Barber :

Website - https://www.thekevinbarber.com/

LinkedIn - https://www.linkedin.com/in/thekevinbarber/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

377 эпизодов

Artwork
iconПоделиться
 
Manage episode 373576681 series 2394638
Контент предоставлен Scalable Media Network. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Scalable Media Network или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

How much do you as a marketer value that first meeting? Simply put, if you can't sell a meeting, you can't sell your product. So it all starts with what happens at that first meeting!

Kevin Barber is the Founder and Head of Growth at Lean Labs and he's emphasizing the seemingly obvious point that you need to be able to sell the meeting to sell your service.


Together with host Mark de Grasse, Kevin is offering the TDM audience some rapid-fire solutions to establishing a quick win from that first meeting, getting past that 'first dollar problem', and then building a trusting relationship with a customer.


And if it then doesn’t work out at that first consult, chances are the client will have friends and can make referrals. So get that meeting!


Other proactive solutions offered include providing market insights rather than talking about what you can offer (and how great you are). Or better yet, have a low-risk offer with a ‘one week win’ to build trust.


As is customary with TDM these days, there's talk of AI and here again, Kevin has some insights and terminology that host Mark de Grasse reckons he should trademark. Is it AI (Artificial Intelligence) or IA (Intelligence Augmentation)?


Kevin shares how his company is using AI to produce stellar results for his clients by saving him and his team time at the conceptual stages of any project.


So, from articulating the goals of that first meeting to articulating your Intelligence so that AI can Augment it, it's all here on today's episode that is a guaranteed "quick win".


Kevin Barber is the Head of Growth @ Lean Labs and a mentor to 50+ High Growth Companies. He is also a M3 member at DigitalMarketer.


Key Takeaways:

01:33 If you can't sell a meeting, you can't sell your product

02:50 Having a low-risk offer with a quick win to build trust

05:00 The value of a switch offer that gets you past that 'first dollar problem'

06:30 Understanding that the goal of the meeting is to give them a new perspective

09:34 TIP: Shifting from articulating what's great about you to providing market insights

13:23 How does Kevin get a six-figure client the 'one week win'?

17:55 Understanding what a 'win' means for the client

22:34 How is Kevin integrating AI into his business?

25:32 Is it AI (Artificial Intelligence) or IA (Intelligence Augmentation)?

30:52 Kevin shares a practical use of AI in his business


Connect with Kevin Barber :

Website - https://www.thekevinbarber.com/

LinkedIn - https://www.linkedin.com/in/thekevinbarber/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

377 эпизодов

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