Manage episode 348645770 series 2385502
Is Facebook advertising dead - and can you still use it to drive results for small business owners?
Like all advertising platforms, the grass is greener where you water it. You can still get tremendous results with Facebook ads, but only if you implement the right strategies and give the algorithm enough time to learn.
On today's episode, host Mark de Grasse talks to Allie Bloyd, the owner of Allie Bloyd media - a seven-figure-per-year business that helps local business owners and agencies dominate their market. Tune in to hear how Allie uses low-ticket front-end offers to drive leads and eventually close high-ticket backend sales - with Facebook ads at the core of it all.
IN THIS EPISODE, YOU'LL LEARN:
- Facebook ads are alive and well
- How to use low-ticket front-end offers for high-ticket backend sales
- The dos and don'ts of running gated offers
- Digital marketing for small local businesses
- Not all leads are created equal
- A data-driven approach to converting leads into customers
- The strained relationship between marketers and small businesses
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Allie's Facebook
- Listen to the Marketing Inc Podcast Here - Marketinginkpodcast.com
- Allie's Instagram
- 7 Levels of Scale Workbook
- Find out your Leadership Trust Score at Ready to Lead.
- Listen to the #1 Digital Marketing Podcast, Perpetual Traffic
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!
This Month's Sponsors:
- Conversion Fanatics - Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable
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