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How to Build a Business from Scratch with Jay Perkins
Manage episode 354001076 series 2385502
Building a business can be daunting and you're bound to make a lot of mistakes in the beginning.
But if you're willing to swallow your pride, learn from your mistakes, and focus on providing excellent customer experience, you have a great chance to become successful.
Today's guest has had his share of mistakes growing his brand and he's here to share it all.
The DigitalMarketer Podcast welcomes Jay Perkins, co-founder of Kettlebell Kings and Living Fit. Kettlebell Kings is a fitness company specializing in high-quality kettlebells while Living Fit offers a range of non-kettlebell equipment, digital products, and training courses.
Jay co-founded Kettlebell Kings in 2013 with some friends from college. Through hard work and a winning content marketing strategy, they grew the business and successfully made an exit in late 2021 to a larger e-commerce aggregator company.
Tune in as Mark and Jay talk about what it's like starting a business from scratch, growing it, scaling, and negotiating a sale for a profitable exit.
In this Episode:
02:18 How did Jay niche down with his brand of kettlebells?
05:47 Operational requirements for brands like Kettlebell Kings
09:21 Making mistakes along the way until you become ready to scale
11:43 How do you cultivate people to come back after their first purchase?
16:17 How Jay built his content to make his content platform a real brand supporting his ecommerce business
19:01 Building the connection with Living Fit and Kettle Kings brands
24:34 What paved the way for Jay deciding on the next best thing for the business?
Connect with Jay Perkins:
- Website
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
Linkedin: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:
- Conversion Fanatics - Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable
More Shows You'll Love
- Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
- Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
309 эпизодов
Manage episode 354001076 series 2385502
Building a business can be daunting and you're bound to make a lot of mistakes in the beginning.
But if you're willing to swallow your pride, learn from your mistakes, and focus on providing excellent customer experience, you have a great chance to become successful.
Today's guest has had his share of mistakes growing his brand and he's here to share it all.
The DigitalMarketer Podcast welcomes Jay Perkins, co-founder of Kettlebell Kings and Living Fit. Kettlebell Kings is a fitness company specializing in high-quality kettlebells while Living Fit offers a range of non-kettlebell equipment, digital products, and training courses.
Jay co-founded Kettlebell Kings in 2013 with some friends from college. Through hard work and a winning content marketing strategy, they grew the business and successfully made an exit in late 2021 to a larger e-commerce aggregator company.
Tune in as Mark and Jay talk about what it's like starting a business from scratch, growing it, scaling, and negotiating a sale for a profitable exit.
In this Episode:
02:18 How did Jay niche down with his brand of kettlebells?
05:47 Operational requirements for brands like Kettlebell Kings
09:21 Making mistakes along the way until you become ready to scale
11:43 How do you cultivate people to come back after their first purchase?
16:17 How Jay built his content to make his content platform a real brand supporting his ecommerce business
19:01 Building the connection with Living Fit and Kettle Kings brands
24:34 What paved the way for Jay deciding on the next best thing for the business?
Connect with Jay Perkins:
- Website
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
Linkedin: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:
- Conversion Fanatics - Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable
More Shows You'll Love
- Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
- Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
309 эпизодов
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